Content production is a necessity within the digital marketing strategy of a brand, you already know that, right?
In the end, 71% of Brazilian companies already adopt a content strategy (data from Content Trends 2017 ). What many people don't realize is that there are a Jewelry Retouching Service number of ways to produce rich material for the internet, building consumer engagement and improving brand recognition.
One of the most common confusions is the distinction between Branded Content and Content Marketing . Although many people believe that it is a subdivision, these strategies have quite different objectives and characteristics.
In summary, the choice must be made according to the company's objectives in the market and in marketing . Nothing prevents the two from being produced simultaneously, but it is important to understand the differences so that each one is, in fact, effective and generates significant results for the brand.